Tuesday, July 26, 2011

Consumers love mobile for immediacy, fun and finding deals.

Mobile is playing a central role in how customers interact with consumer packaged goods (CPG) brands. According to a recent smartphone study, 79% of users rely on smartphones to help with shopping – 69% for more product information, and another 70% while shopping in the store.

For CPG brands to win with a mobile strategy, do the following;

Make consumers an offer
First, provide something useful or solve a problem that a customer has. Try couponing on mobile exclusively – and be sure you’re dovetailing with retailers to close the loop.

Go local
Mobile users are searching for information locally. Let your consumer know how close they are to your product - or how close the product is to them.

Just test it!
Run a few mobile-focused campaigns to experiment with mobile advertising.

Get creative
Think of an experience for consumers that is unique to mobile.

Read more on CPG brands experience with mobile marketing.

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