Wednesday, July 27, 2011

Embedding of product access on other online or offline channels.

As part of the free services available to brands on AaramShop, a brand can freely use / leverage its listing on AaramShop on any of its online or offline marketing initiatives and by way of any other innovation that it needs to experiment with.

It can use QR codes of its product listing on its POSM, coupons, on-pack, advertisements or other marketing campaigns – the QR codes would be provided free of cost and the listing maintained for a duration of up to one year (on request the duration can be extended).

Besides this the brand can embed the web url of the product page into any of its online campaigns to ensure that it is able to close the sales loop and that its customers can directly purchase the product from their neighborhood retailer.

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