Unleashing the power of a new generation of customers through retail
Industry consolidation. Cross-promotions. Iron-clad competition. And, tighter integration of all conceivable sales and marketing channels. These are some of the major challenges on the immediate horizon for retailers. Yet, one trend rises above – and increasingly drives – all the others: customer sophistication. As the customer’s sophistication grows, retailers must keep up. A targeted, cutting edge, multichannel strategy is one of the most effective ways retailers can do this today.