Tuesday, July 12, 2011

Good Behavior – Ad Strategies to Reach CPG Shoppers

Consumers may have more in common with their counterparts in other countries than they realized – at least when it comes to shopping for consumer packaged goods (CPG).

A new study conducted by Ipsos has found that, regardless of geographic location, consumers in the 23 countries surveyed exhibit the same types of behavior when shopping for CPG products.

The study groups shoppers into five categories based on their attitudes and purchasing habits:

  • Brand lovers
  • Price driven
  • Indulgents
  • Responsible planners
  • Bargain hunters

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