Tuesday, July 26, 2011

Highlighting the product at the checkout stage on AaramShop

Among the various free services available for brand on AaramShop, this is a special one for the brands that have a high impulse purchase possibility.

The brand could choose to highlight itself at the check-out counter if it believes that it is going to figure with the consumer’s impulse / last minute buying behavior. The products would be highlighted on a random basis in “products you may want to add to your shopping bag” section just prior to a customer’s final checkout from AaramShop.

Over time, if however, the brand is not purchased at the time of check-out, it gets auto-delisted from this section.

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