Sunday, July 24, 2011

History of f-commerce and the AaramShop approach.

With F-Commerce being billed (and for some time now) as the next big thing, it’s interesting to take a quick look back at the short history of F-Commerce so far. And at the same time, with industry predictions at up to $30 billion in Social transactions by 2015, it’s even more interesting to note that only a very small percentage of retailers and brands are actually transacting socially so far.

Also it is a little more complicated if you are a FMCG / CPG brand, as the last mile logistics can become quite painful and makes the idea a non-starter; Unless of course you use AaramShop's hybrid retail platform and it's integrated approach to ensure that your brand is retailed via Facebook.


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