Saturday, July 9, 2011

How CPG CMO’s Can Tap Into Social Gaming?

Here is a superb post on how CPG CMOs can tap into Social Gaming by Viral Blog.
"Smart Retail CMO’s will not chose to do that hit and run, but they will also embrace social CRM and create architecture to ignite continuity doing it over and over again"
Why should CMO’s in CPG and Retail care about the trend social gaming? Maybe because the games industry is larger than the movie and music industry together? Or because social gaming can inject intensity into their brand, products and sales?

Read more on Viral Blog

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