Friday, July 29, 2011

How Mobile Can Help Promote Channel Sales.

We know FMCG clients have to face these challenges everyday from what kind of marketing campaigns can actually satisfy their bottlers to channel dealerships and sales. It is hard to measure how the new TVC campaign will impact sales instantly and it always seems a headache to manage the offline promotion girls and beauty ambassadors to ensure they deliver exactly what they have been trained. Every brand will give away little gifts for incentive, but how can you differentiate your staff from others?

Here is a good example.

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