Friday, July 29, 2011

How to effectively market to moms using QR Codes

Despite the fact the women, as a whole scan QR codes less than men, (at least as per the comScore May 2011 data) the good word about QR codes is starting to spread with moms. Mommy blogs, magazine articles and television are all buzzing about the latest in convenience for busy moms. That’s what it’s all about when marketing to moms.

The beauty of the QR codes is that they can help marketers transition smoothly into a robust mobile strategy. As a lot of moms now have smartphones, developing a credible mobile strategy is a must for most consumer brands. Moms, in fact, are leading the way in smartphone adoption!

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