Tuesday, July 19, 2011

Mobile marketing.

The mobile market is maturing quickly. With mobile user satisfaction dependent on higher engagement levels, online marketers who invest in mobile optimization now—to reach, engage, and convert mobile users into valuable and loyal customers—will lead the pack. Measuring and optimizing mobile site and app engagement by device, as part of an overall integrated marketing strategy, empower marketers to make sound, analytics-based business decisions to increase ROI.

Key takeaways:
  • The proliferation of mobile devices creates great opportunities for online marketing professionals, while it also presents special challenges.
  • Collecting accurate and meaningful data is essential to providing and optimizing mobile experiences that engage users.
  • Segmentation tools indicate which users and device types most frequently interact with your company.
  • Visitor measurement shows how users interact with your mobile web pages, apps, and advertisements, allowing you to measure and target the right audience.
  • Measuring mobile marketing impact as you target the most promising customers and prospects helps optimize your online marketing results.


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