Mobile advertising has reached critical mass and will double this year to reach a total of approximately $1.2 billion, according to a new report by J.P. Morgan.
The Internet Sector Initiation report points to figures from the Interactive Advertising Bureau that mobile advertising was a $550 to $650 million industry in the U.S. last year. Not only will that number reach more than $1 billion in 2011, but J.P. Morgan expects that mobile advertising will grow much faster PC and laptop Web advertising going forward and could ultimately become larger than Web-based advertising.
“We believe significantly higher volume of projected mobile users, along with device ubiquity and superior local presence, suggests mobile advertising could ultimately become larger than web-based advertising,” the report said.
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