Wednesday, July 27, 2011

Monthly vouchers program launched by AaramShop.

AaramShop has introduced it's Value@Home Vouchers program - a direct brand to customer contact and engagement program.

This is a monthly initiative from various FMCG / CPG brands reaching directly into consumers’ homes, through the AaramShop platform. The program promises to deliver a win-win transaction to the 3 key stakeholders of the platform – the FMCG / CPG Brands, the Neighborhood Retail Stores (AaramShops, as we call them) and the Consumers.

So whether a brand is looking at;

1. launching a new product/variant/brand or

2. doing a direct to home initiative that will enhance trials or

3. looking at driving more stickiness to your brand; Value@Home Vouchers can just be a perfect medium the brand can ride on. Plus, from a brand’s perspective, Value@Home Vouchers promises a stronger foothold in a homemakers’ consideration of monthly grocery and daily essentials purchasing basket, in an exclusive manner.

Over and above the option of reaching consumers through physical vouchers, brands also have the choice of Value@Home online vouchers as well.

For more information on the Value@Home Vouchers and the opportunity it presents, please contact us.

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