Saturday, July 23, 2011

Placement of brand within the chosen “path of purchase”.

A consumer’s path of purchase within any retail format - be it online or offline, plays an important role in the product being selected for purchase, and therefore it is important for a brand / product to place itself along the natural path of purchase.

In order to ensure that the brand, when listed on AaramShop, has a better chance of making it to the shopping bag of the consumer – the brand can choose;

a. 3 sub-categories and
b. 10 specific products,
where-in the brand gets linked to post purchase path. The brand would randomly get highlighted as the logical next step in the “Customers who bought this product also bought”.

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