Tuesday, July 19, 2011

Quick Response codes: The newest advertising tool

Owners of iPhone and other smart-phones using Android software will soon be able to compare prices by scanning a barcode-like imprint on products.

Called the ‘Quick Response Codes', the imprint is designed to help consumers make informed choices while shopping.

Retailers in Japan and the West adopted this technology a few years ago. Indian retailers are now increasingly toying with the idea.

The technology enables when you scan or read a QR code with a camera-enabled phone. It links with the digital content on the Web and activates a number of functions such as discounts on offer, similar products in the category and also video.

Invented in Japan, QRs are also being explored as another advertising tool of marketing and communication.

Read more on AaramShop's initiative of using QR codes for FMCG brands in this report by the Hindu Business Line.

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