Friday, July 15, 2011

The rise of online couponing [infographic]

Recession in the US is driving the need among Americans to use coupons more and more to save money. And with time spent online increasing substantially, the consumer is using digital coupons increasingly. This change in behaviour provides a tremendous opportunity for marketers.

This change will come to India as well and marketers will have to be ready to take advantage of it.

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