Wednesday, July 27, 2011

Rising Expectations: Does the product image match the package?

By Mike Spindler of ShelfSnap. The product image the shopper sees online is not always the product that arrives at their house, especially with grocery products that change packaging frequently. The digital world has added new dimensions to the shopping experience, and this is increasing the pressure on marketers to better manage product images. What strategies do you think would be effective? more

AaramShop is addressing this challenge by enabling the brands and their marketing agencies directly control the brand, it's images, it's offers and promotions on AaramShop via the Brand Engagement Center. The BEC also gives the brand managers access to value insights on their brands' performance on the hybrid retail platform.

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