F-commerce is increasingly generating buzz in the social media and social technology market. Growing upon the people’s social graph, Facebook is suddenly emerging not only as a place to connect and share interesting stuff with people but also as a tool for commerce for brands and customers. The world’s biggest brands are selling on Facebook today. In fact, the top 3 brands on Facebook – Coca Cola, Starbucks and Disney - sell directly on Facebook. E-commerce leaders are predicting that within the next 5 years more sales will be happening on Facebook than on Amazon.
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