Sunday, July 3, 2011

The Social Media Opportunity for CPGs

A little old but still very relevant:

I just completed a report on how consumer packaged goods companies can maximize social media for their business. It won’t be published for a few more weeks, but I wanted to preview a few datapoints gleaned from my research:

1. CPG brand loyalty is ebbing. The CMO Council and Catalina Marketing found that the average CPG brand lost one-third of its most loyal customers in 2007 and 2008—before the recession took hold.

2. Consumer goods marketers (a category that includes CPGs as well as a range of other product types) accounted for just 3.1% of social network display advertising spending in August 2009. If CPGs are on social networks (which they definitely are) they aren’t forking out paid media to support their presence there.

Read more here:

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