A little old but still very relevant:
1. CPG brand loyalty is ebbing. The CMO Council and Catalina Marketing found that the average CPG brand lost one-third of its most loyal customers in 2007 and 2008—before the recession took hold.
2. Consumer goods marketers (a category that includes CPGs as well as a range of other product types) accounted for just 3.1% of social network display advertising spending in August 2009. If CPGs are on social networks (which they definitely are) they aren’t forking out paid media to support their presence there.
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