Thursday, July 14, 2011

UK Social Network Advertising: A New Platform for Consumer Goods

Almost half of UK web users are social networkers, and time spent on the sites is rising quickly. Advertiser dollars are growing along with usage, and CPG marketers in particular are making social media an important part of the marketing mix.

2010 was a breakthrough year for social media in the UK. eMarketer estimates that 21.8 million people used social networks—almost half of the online population. By 2014, about 60% of all UK web users will be social networkers.

The time spent on social networks is rising too. In August 2010, visitors to Facebook spent an average 5 hours and 47 minutes on the site, according to the UK Online Measurement Company and Nielsen. And in September 2010, only Google boasted a greater market share of website visits than Facebook, according to Experian Hitwise.

Read more about this paid report from here;

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