Marketers—in this case, food marketers—are trying a new approach when it comes to winning followers: Online coupons and incentives that grow in value as more consumers “like” a brand on Facebook.
In many ways, the participating brands are following example of Groupon, a popular site based on the idea of group buying. It allows consumers to cash in on local deals, but only if they get a certain amount of friends to join. The more users join, the better the offer.
On the upside, marketers are smart to embrace social media to engage with consumers. At the very least, this is a captive audience.
Read more of this on Adweek.