The barriers to access are diminishing greatly. Today’s shoppers carry access in their pockets. They create their own consumer guides a million times a minute with reviews, tweets, blogs, social network posts and videos for products of all kinds.
It’s simply the new mental model and the new conversation we all have to be a part of now.
What’s changed is that the stimulus now drives consumers to a new stopover on their way to the shelf. When that camera shopper began searching, the information wasn’t “poured on him” — he actively hunted for and pulled down what he wanted.
Read more about Zero Moment of Truth and it's impact on CPG shopping here.
AaramShop is a unique model which integrates the ZMOT with FMOT. Read more in the related articles.