Tuesday, August 30, 2011

54% comparison-shopped for products online.

The barriers to access are diminishing greatly. Today’s shoppers carry access in their pockets. They create their own consumer guides a million times a minute with reviews, tweets, blogs, social network posts and videos for products of all kinds.

It’s simply the new mental model and the new conversation we all have to be a part of now.

What’s changed is that the stimulus now drives consumers to a new stopover on their way to the shelf. When that camera shopper began searching, the information wasn’t “poured on him” — he actively hunted for and pulled down what he wanted.

Read more about Zero Moment of Truth and it's impact on CPG shopping here.

is a unique model which integrates the ZMOT with FMOT. Read more in the related articles.

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