Monday, August 1, 2011

8 in 10 Mobile Users Browse Products/Services

Texting on a keyboard phoneImage via WikipediaAbout eight in 10 (81%) US smartphone/tablet users browse or look for products and/or services with their mobile devices, according to the July 2011 Prosper Mobile Insights mobile survey. This was slightly more than the 80% who use their mobile devices to locate a store or store hour.

The top two choices among the eight offered respondents were about twice as popular as any other response. The next-most-popular mobile activity, researching specific products (56%), was performed by 43% fewer smartphone/tablet users. The only other activity performed by more than half of respondents was receiving text messages with special offers (53%).

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