Monday, August 8, 2011

Brand/Retailer Relationships : A Marriage Made in Heaven

Ever since the first e-commerce website appeared, manufacturers have been smitten with the idea of transacting directly with consumers in the digital realm. However, some of their early attempts at online retailing offered poor customer experiences and didn't support their relationships with retailers. These days it's a different story.

Manufacturers are investing more heavily than ever in e-commerce sites in an effort to improve customers' shopping experiences and develop one-to-one relationships with them, while others are launching e-commerce websites for the first time. What's more, many of these companies, having learned from others' mistakes, are including retailer location tools, using the information they gather to support retailers' efforts and ensure that retailers aren't left out in the cold.

Read more on this trend.

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