Coupons have been around since the dawn of retail, but in the e-commerce space – particularly in Australia – they remain a largely untapped channel. Chris Garner outlines why online retailers need to understand the e-coupon phenomenon.
"A new e-commerce phenomenon is taking the world by storm, saving customers millions of dollars while at the same time increasing the margins for advertisers on their average order value. What is it? You really need to be across this.