Friday, August 19, 2011

CPG / FMCG buying behavior is different.

There is a broad and anecdotal understanding that the buying behavior across verticals is different, especially went it comes to the online research carried out by the shopper. Now the anecdotal understanding has been supported by empirical data which removes all doubts.

As the Zero Moment of Truth (ZMOT) study by Google indicates, the consumer spends time online "in brand conversations & research" at varying times prior to purchase - and as indicated the CPG / Grocery category's ZMOT is a lot closer to the actual purchase - or the First Moment of Truth (FMOT)
Since the purchase behavior is radically different - the online marketing approach needs to be re-engineered ground up!
AaramShop has been designed keeping this insight in mind and it in fact seamlessly integrates the two moments of truths and ensure that the research or conversations of the brands can be converted into purchase action. The hybrid nature of the platform is then able to ensure that the FMCG / CPG product once purchased is delivered to the doorstep of the consumer within hours.

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