Tuesday, August 2, 2011

CPG / FMCG Coupon Redemption Increases

US consumers redeemed 1.75 billion CPG / FMCG coupons in the first half of 2011, according to data from NCH Marketing. This represents a 2.9% increase from 1.7 billion CPG coupons redeemed in the first half of 2010.

In addition, CPG coupon redemption in the first half of 2010 represented a significant 7.9% jump from 1.575 billion CPG coupons redeemed in the first half of 2009. In turn, CPG coupon redemption in this period, which many consider to be the low point of the economic recession, was up an impressive 18.9% from 1.325 billion in the first half of 2008, which was down 3.6% from 1.375 billion in the first half of 2007.


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