Monday, August 1, 2011

CPG / FMCG Coupon Savings Grows

Consumers continued a three-year pattern of increasing the money they save via CPG / FMCG coupons in the first half of 2011, according to from NCH Marketing. NCH attributes savings growth to increased redemption volume and average face value.

During the first half of 2011, US consumers saved a total of $2 billion using CPG / FMCG coupons from all types of media, up 5.3% from $1.9 billion in the first half of 2010. In turn, this figure was up 11.8% from $1.7 billion in the first half of 2009, which represented a substantial 21.4% jump from $1.4 billion in the first half of 2008. Consumers also saved $1.4 billion through CPG coupons in the first half of 2007.



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