Wednesday, August 17, 2011

Do CPGs need to up the ante and invest more in mobile?

While consumer packaged goods behemoths such as Procter & Gamble and General Mills count among the early adopters of mobile marketing, overall the CPG sector’s movement into mobile has been fragmented.

This is starting to change, however. More CPG companies are beginning to experiment with mobile campaigns while others dedicate more of their marketing budget to mobile.

“Innovation in mobile has certainly been around with the largest players in CPG since the inception of mobile marketing and there are still some to adopt,” said Laura Marriott, acting CEO of NeoMedia Technologies, Atlanta, GA. “Some have been very aggressive while others are trying it on a brand by brand basis.”

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