Wednesday, August 17, 2011

Economy Cuts Shopping Trips

Shoppers reduced their average supermarket shopping trips to 1.69 per week, according to data released at Food Marketing Institute’s Future Connect conference.

The frequency was the lowest in the history of FMI’s Trends survey of consumer shopping habits. About 34% of shoppers only bought groceries once a week, up from 29% a year ago, and those shopping only once every other week increased to 20%, vs. 12% a year ago.


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