Monday, August 8, 2011

Facebook Study: Post a Coupon in the Morning

For years, e-mail marketers have sought to know what message types perform best, what day of the week they should send them, and what time of day will generate the most response. Now Vitrue is applying the same questions to the Facebook platform.

The Atlanta-based social media company has analyzed the "like" activity of 42.6 million Facebook users on 32,000 of its customers' Facebook posts. The results focus on Facebook pages for consumer packaged goods (CPGs) and quick serve restaurant (QSRs) brands.

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