Wednesday, August 3, 2011

Fans and their friends.

There are typically two potential audiences for branded content on Facebook. Fans of brands on Facebook (those who have explicitly “liked” a brand) are the easiest to reach with social media brand impressions, but the Friends of those Fans also constitute an important incremental audience. Friends of Fans typically represent a much larger set of consumers (34 times larger, on average, for the top 100 brand pages) and can receive social media brand impressions by way of their Friends.

This is amoung a number of findings reported by comScore in their recent report. Please download a copy of this insightful report from here, and would recommend that you watch the video as well for an overview.

AaramShop has been structured to ensure that consumers can engage in conversations around the CPG / FMCG brands within the platform and on the Facebook profiles. This engagement gets extended far beyond the immediate consumer as the study reports.

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