FAN ADVOCACY + BRAND MARKETING = SALES ACCELERATION
Pop-up retail is not new on Facebook, but pop-up retail pioneers Vacant are innovating with a new service – MyPopUpShop - that will allow brands and bands to sell not only from pop-up stores on their Facebook page, but from the Facebook pages of their fans. Fans and influencers will be invited to install a Facebook app (developed by Swedish firm micromarketing) that will create a temporary (30 day) pop-up store on their own Facebook page selling 30-day only Facebook exclusives. Fans will be incentivised to promote their pop-up store and will receive commission from sales – which will be completed within Facebook. Launch is scheduled as imminent.
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