Thursday, August 25, 2011

Five ways to maximise your social commerce ROI

If you’re engaged in online marketing efforts, over the past two to three years you’ve probably launched several social media and social commerce initiatives. Next, you wanted to better understand their performance, so you implemented basic tracking of your social media campaigns. Then, you set goals around social media engagement, which often include measuring the number of fans, followers, impressions, comments, reviews, brand mentions, posts and reposts and other variables. However, if you’re still wondering whether you are getting all you can out of social media and social commerce activities, you’re not alone.

Taking social media campaigns to the next level requires tools that are not only able to track posts and re-posts, but can also track all the way through to clicks, orders and sales. As soon as you do this, you’re ready to start fully optimizing the social commerce channel. Here are five wonderful tips by Jim Wehmann to maximize your social commerce ROI:

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