Sunday, August 7, 2011

FMCG majors log onto social sites to woo customers.

Recognising the growth potential of the packaged food business in India, FMCG majors are devising fresh strategic plans to woo consumers. After posting a 21% rise in sales in the first quarter of financial year 2011-12, ITC’s food division is drawing up an aggressive growth plan, which includes, extension of manufacturing capacity, distribution, online advertising and product extensions.

ITC is exploring the possibility of setting up an integrated food park in India. Like ITC, Dabur India is also sharpening its focus on social media marketing strategy to connect with consumers. To reach out to a wider target audience, Dabur is in the process of expanding the distribution network for its flagship brands Real and Active to cover smaller cities across the country.

Read more of this Financial Express report;

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