In North America and Europe, private label goods have experienced strong growth, especially during the recession. What’s more, consumers in those regions say that they expect to continue buying private label goods even after the recession is over. The story is very different in Asia. The private label concept has yet to make a significant dent in sales, and only in Hong Kong do they have above 5% share of sales. Retailers across the region have been investing in the development of Private Labels but still have a lot of work to do to convince shoppers of the quality and value of these products compared to leading brands.