Sunday, August 21, 2011

Future of Shopping in India.

"the energy spent in giving you an experience to engage with brands inside the store that makes you browse, choose or buy things that was not in your shopping list." is how Roop Mukhopadhyay explains Shopper Marketing in a simplistic manner in his two parts (and more to come) research on this complex subject from an Indian perspective.

Read the research on his blog called Tissue Issues.

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