Tuesday, August 30, 2011

Heinz eyes further Facebook ecommerce campaigns.

Organic Heinz Tomato Ketchup 2Image via WikipediaHeinz is eyeing potential e-commerce campaigns for future tomato ketchup products, following the success of its first Facebook shop.

The company became the first FMCG brand to sell a product via the social network earlier this year when it made a limited-edition flavor of tomato ketchup available exclusively through Facebook.

Although there aren’t any break-out figures to track the sales uplift in ketchup sales as a direct result of the Facebook shop, the results were enough to trigger an increase in spend on the social network.

Read more on Marketing Week

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