As the world shifts social, commerce is shifting as well. It used to be that one could open a product or a service store online, prepare a descriptive sales page, add a shopping cart and begin selling successfully. With the shift to social, traditional e-commerce is fast fading as the preferred mode in which people shop online. What is increasingly becoming necessary is that e-commerce is social. Social E-commerce or Social Commerce, as is increasingly becoming known as, is where e-commerce meets social.
The following characteristics define Social Commerce:
1. As against traditional e-commerce, in the world of Social Commerce, buyers make their decisions to buy or try a product or service, not based just on seller description, but rather based on social reviews by other users.