Saturday, August 27, 2011

How Marketers Exploit 'Decision Fatigue' to Close Sales.

Fatigued decision-makers resist making further decisions. They may opt not to decide and let the status quo prevail. They may jump impulsively to some related or unrelated temptation. Their overall willpower is lessened.

Marketers take advantage of decision fatigue to close sales. Supermarkets place a gantlet of candy, gum, and magazines in the path of shoppers before they check out, and these impulse purchases are quite profitable.

AaramShop is able to integrate the Zero Moment of Truth (ZMOT) with the First Moment of Truth (FMOT) in the consumers path to purchase of a CPG / FMCG brand, ensuring minimal fatigued decision making.

Read more on Decision Fatigue here and more about how the brand can leverage it's presence on AaramShop in the related links below.

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