Wednesday, August 17, 2011

In 2011, Social Media and Mobile Marketing Leveraged By CPG Marketers

CPG marketers (manufacturers and retailers) will start to realize the power of “direct-to-shopper” marketing by leveraging multi-platforms to reach key consumers at home, online and in-store. The media component of this activity will begin to integrate social media and mobile marketing with traditional media plans.

Most have an outstanding ability to harness traditional means today, but are flying blind concerning how people interact with and are impacted by social media. As well, CPG leaders must also understand how both types of media combine to affect shopper behaviors (e.g., utilizing traditional media to drive shoppers to a Website).


1 comment:

johan32 said...

It’s 2018, and the social media marketing has become one of the best ways to do advertising. I have had a lot of good experience with facebook ads Los Angeles services and I think that you can reach a really nice customer base online.