Women still dominate shopping, accounting for 74 percent of Indonesian shoppers. Two-thirds said they “really enjoy” or “like” shopping, and for slightly more than one-third (37%), the task is still considered a chore (compared to 51% of men who said the same).
Wednesday, August 3, 2011
In a Shift, One in Four Indonesian Household Shoppers Now Men
In a sign of how times are changing, one-quarter of household shoppers in Indonesia are now men, according to Nielsen. And not all of these men are shopping because they have to, one-third said they “really enjoy” or “like” shopping, with just 15 percent saying they dislike the task. In 2010, 19 percent of men were the primary shoppers for their households. Nielsen’s Shopper Trends study also examined the purchasing behavior of consumers, retail channel trends and the impact of promotions.