Monday, August 1, 2011

Kirana stores bet on client loyalty - and we are happy to help.

Most mom-and-pop neighbourhood stores across big cities in the country claim it would be business as usual, even when big foreign retailers set up shop in India. This is despite traders' associations opposing the recent recommendation of the Committee of Secretaries (CoS) clearing 51 per cent foreign direct investment (FDI) in multi-brand retail.

The strong points of kirana stores are their proximity to the consumer and fast delivery. However, many of them are trying to keep pace with the times and are upgrading their infrastructure, such as—making the shelf displays attractive, computerisation, taking online orders, offering loyalty programmes and installing air conditioners.

The kirana, or the mom-and-pop outlets, store products according to local demands, says Kakkar.

“I always had a computer in my shop, but its only now that I have tied up with a website aaramshop.com for online orders,” he says.

“We are changing with the times and emphasising on providing more comfort to the customers while they shop,” says another store owner in Delhi. He has centralised AC in his store. He, however, refuses to admit it had anything to do with FDI in multi-brand retail.

read the full business standard story here

We are glad that the independent neighborhood stores view AaramShop as their ally in building up a their business and to face competition.



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