Wednesday, August 3, 2011

Mid-market Brands Feel Impact of Private Labels

Swedish grocery store where private label prod...Image via WikipediaNielsen analysis of global private label trends suggests the victims of this transformation are the small and medium brands that get de-listed in favor of private label. Generally, the leading brands in the category are not suffering and private label isn’t fatal for healthy brand leaders.

For example, in Europe where private label is most developed, Nielsen data shows store brands still only capture an average 35% market share. In the US, private label’s market share is still less than 20%.

Read more of the Nielsen report here:


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