Monday, August 22, 2011

Online spends by retail and CPG industry in the US

Despite these strong gains, CPG will only be the fourth-highest-spending vertical by 2015, with automotive and financial services ahead in overall spending.

Between 2010 and 2015, eMarketer projects that the telecom industry will lose the greatest share of online ad spending, dropping from 13% of the total to 9.2% during the period. Computing, financial services and leisure travel will also decline in share, while consumer packaged goods and retail will make the greatest gains by this metric as well (3 percentage points and 1.4 percentage points, respectively).

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