Tuesday, August 2, 2011

Private Label Here to Stay Globally

While more than half (61%) of online global consumers surveyed said they purchased more private label brands during the economic downturn, fully 91% said they will continue to do so when the economy improves, according to new data from The Nielsen Company. Consumers in Asia-Pacific and Latin America (62% each) were slightly more likely to say they purchased more private label brands, and consumers in North America and Europe (60%) were slightly less likely.

Consumers in the Middle East/Africa/Pakistan (MEAP) region met the 61% global average of having purchased more private label goods during the economic downturn.


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