Thursday, August 4, 2011

Private Label Trend Precedes Recession

On a global scale, Nielsen data indicates the impact of the economic environment on private label has played a more marginal role. Looking at a comparison across markets, there is a slow, but steady continuation of private label progress, which Nielsen says is actually the result of more retailers deploying private label products in a growing number of categories, a phenomenon that’s continued for more than two decades.

Read more of the Nielsen Report here;

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