Tuesday, August 16, 2011

QR Code Scanners Skew Male, Young, Wealthy

In June 2011, 14 million mobile users in the US, representing 6.2% of the total mobile audience, scanned a QR (quick response) code on their mobile device, according to an August 2011 study released by comScore MobiLens. The study found that a mobile user that scanned a QR code during the month was more likely to be male (60.5% of code scanning audience), skew toward ages 18-34 (53.4%) and have a household income of $100,000 or above (36.1%).

In addition, 18-to-24-year-olds were 36% more likely than average to scan a QR code with a mobile device, and those with a household income of $75,000 but less than $100,000 were 18.6% more likely than average to scan QR codes.



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