Sunday, August 21, 2011

Retail, CPG Pour Most New Dollars into Online Ads (in US)

More than a third of new online ad spending this year will come from the two industries

Retail, already the highest-spending vertical online, will add over $1.3 billion to online budgets this year for growth of 24% and a total of $6.78 billion. The CPG industry will spend $640 million more to advertise online this year than last year, and will continue to grow spending by 14% to 29% each year through 2015.

Read more this report here

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