Wednesday, August 31, 2011

Retail TouchPoints: Social Media 'Fatigue' Impacts Channel Growth

Although analysts have predicted that social media will continue to have a significantly positive effect on brand awareness and purchase decisions, a new report by Gartner has revealed a growing social media "fatigue" among users of sites like Facebook, Twitter and LinkedIn. The findings were based on a survey of more than 6,000 respondents between the ages of 13 and 74, and compiled in a report titled: User Survey Analysis: Trends in Consumers' Use of Social Media.

Read more about this report here:

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