The survey results clearly demonstrate that retail-integrated eCommerce impacts how much brands sell online and through their retail partners. 46% of retailers said they buy more from brands that send them orders generated online. And another 36% of retailers confirmed that they sell more of a brand in-store when they bump up stocking to fulfill those online orders.
Tuesday, August 9, 2011
Retailer eCommerce Study
Shopatron has completed its 2011 Retailer eCommerce Study and, once again, the results show that retail-integrated eCommerce is boosting sales for both brands and retailers. The survey, answered by almost 1,000 Shopatron retail partners, gives insight into how eCommerce affects a consumer brands' online and in-store sales. And with over 90% of most brands' sales happening in retail stores, branded manufacturers considering direct-to-consumer eCommerce should take heed.